At Elops® Bike, Backpack, Electric Bike, City Bike, Pannier Bag, we take your privacy seriously. This policy describes how we collect, use, and protect your personal information.
What Information We Collect
We collect information you provide directly to us, information we obtain through third parties, and information we collect automatically through our websites and apps.
Information You Provide Directly
We collect personal information when you:
- Create an account
- Make purchases
- Sign up for newsletters
- Participate in surveys, contests, or promotions
- Contact customer support
This information may include:
- Name, email address, phone number, postal address
- Payment information
- Communications with us
Information From Third Parties
We may collect information about you from third party sources to enhance our services. This may include:
- Demographic data, fraud detection information, and information to prevent spam from data services and public sources
- Marketing and sales information from third party data providers
- Identity verification services for Know Your Customer and other legal requirements
Automatically Collected Information
We automatically log information about you and your device when you access our sites or use our services. This includes:
- Device data (operating system, settings, unique IDs)
- Connection information (browser, mobile network, IP address)
- Interactions with our sites and emails (clickstream data)
- Location information (through device settings you enable)
- Cookies and similar tracking technologies to understand site usage
This data allows us to understand usage patterns and improve your experience.
How We Use Information
We use your information to provide, maintain, improve, and develop our products and services. This includes:
- Purchase Fulfillment: Processing orders, shipping, returns, and communicating about your purchase.
- Account Management: Create and manage your account, communicate with you about orders, and respond to support inquiries.
- Personalization: Customize your interface, recommend products and content, and display relevant offers and ads.
- Research & Development: Improve our products, sites, apps, communications and customer experience. Analyze usage trends to address issues.
- Legal Compliance: Enforce our terms, comply with legal requirements, prevent fraud and illegal activity.
- Marketing: Provide you with product updates, offers, and promotional communications if you opt-in.
- Security: Detect and prevent spam, abuse, security threats, and illegal activity.
We process information for the purposes outlined where we have a legitimate interest and it does not override your rights and interests. You can object at any time.
We will only process your personal information for another purpose with your consent or as required by law.
How We Share Information
We do not sell your personal information. We only disclose it to trusted partners who work on our behalf and under strict controls.
Service Providers
We use trusted third party service providers to help us operate, provide, maintain, and improve the products and services we offer. This includes payment processors, logistics partners, technical support services, email delivery services, analytics providers, security services, and more.
We only provide service providers with the minimum data needed to carry out their designated services and prohibit using it for any other purpose. Service providers must adhere to strict confidentiality and processing rules we require.
As Required By Law
We may disclose personal information if required to do so by law or valid legal process. We will attempt to notify you unless prohibited by law.
Business Transfers
If we are involved in a reorganization, merger, acquisition, bankruptcy, dissolution, or other major change in control or business transfer, your information may be transferred as part of this process. We will notify you of any such change in control or transfer.
To Protect Rights
We may disclose information where necessary to protect our rights, your safety, or that of others, as well as to detect, prevent, and respond to fraud, intellectual property infringement, violations of our terms, illegal activity, or other wrongdoing.
Data Retention
We retain your personal information for the length of time required to fulfill our operational purposes outlined in this policy, unless a longer retention period is required by law.
We will then either delete your data or properly anonymize it so you can no longer be identified from it, as permitted by law.
Your Privacy Choices & Rights
You have the following rights and control over your information:
- Promotional Communications: You can opt out of receiving our marketing emails at any time by following the unsubscribe process outlined in each email or changing your preferences in your account. While you can opt out of promotional emails, we may still need to contact you with important transactional, account, legal, or support related communications.
- Location Data: You can disable location services for our mobile apps within your device settings at anytime.
- Cookies: You can modify cookie preferences through your browser settings but this may impact your ability to access or use some features.
- Account Information: You can access and update certain account information and preferences by logging into your account. If you wish to delete your account, please contact us.
- Your Rights: In certain jurisdictions, you may have the right to request access to, correction, and deletion of your data as well as restrictions on our processing. You may also have the right to object to our processing and request data portability where applicable. If you would like to exercise any of these rights, please contact us.
How We Protect Your Data
We use administrative, technical, and physical safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction. This includes:
- Encryption of sensitive financial data, communications, and account credentials
- Restricting access to your data only to authorized employees and service providers on a need to know basis
- Infrastructure security including firewalls, intrusion detection, and routine vulnerability assessments
- Ongoing employee privacy and security training and awareness
- Retention policies to securely delete or anonymize data when no longer needed
While we follow industry best practices to protect your data, no method of storage or transmission is 100% secure. We cannot guarantee absolute security of your information.
Children’s Privacy
Our websites and apps are not directed to children under 16. If you learn a child has provided us with personal information without parental consent, please contact us. If we learn a child under 16 has provided personal information, we will promptly delete it.
International Data Transfers
We are based in the UK and information we collect is governed by UK law. By accessing our sites or using our services, you acknowledge that your personal information may be transferred internationally throughout our systems and service providers.
Where we transfer data internationally, we utilize the applicable legal mechanisms like Standard Contractual Clauses to protect your rights. While these countries may not have the same precise data protection laws as your jurisdiction, we take care to ensure your privacy rights are upheld appropriately.
Third Party Links & Services
Our websites and communications may contain links to third party websites that are not controlled or operated by us. We are not responsible for the privacy practices of these third party services. We encourage you to read their privacy policies before providing any information to them.
Policy Updates
We may update this privacy policy periodically to reflect changes in our information collection practices or relevant laws. We will notify you of significant changes by posting the updated policy on our site. Changes become effective when posted. Your continued use of our services indicates acceptance of the amended terms.
Contact Us
If you have any questions about our privacy practices or this policy, please contact our Data Protection Officer at:
Elops® Bike, Backpack, Electric Bike, City Bike, Pannier Bag
Attn: Data Protection Officer
123 Elops Lane
London, UK E1 5L0
privacy@elopsbike.co.uk
Last Updated: March 1, 2023
